Greg Simpson’s Post

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The experts' expert. Helping you get known for what you know. Press For Attention PR. Author - The Small Business Guide to PR. Experts' expert.

Grrrrrrrrrrrrrrrrrrr! Rant alert. Again. Same reason - the LinkedIn spray and pray. A nice request for a connection earlier, seemed relevant (to an extent) so I accepted and then, part of me awaited the insta-pitch via automated message with baited breath. I could smell it (the pitch, not the breath). Sure enough, it just came in. Just to be clear, there is NOTHING wrong with trying to do business on this platform, it is kind of the point! However, please remember that this is SOCIAL media. You don't walk into parties and events and start instantly trying to sell having just shaken someone's hand! Actually...maybe you do. How is that working out for you? Get invited back often? You listen first, you find common ground, you join in the conversation, you add value. Then you might want to talk about what you do. Then....you MIGHT pitch. Now, this "tactic" (aka "spray and pray") must work for some people, otherwise there wouldn't be so many people using it. Plus...if you think business is a "numbers game" well, I agree. However, you might find the numbers improve dramatically when you stop treating the people in those business as a number. People buy from conversations with people, not copies with pastes. #business #socialmedia #linkedin #networking #sales

Sean Dixon

Security Consultant / Close & Executive Protection Specialist / Advanced Defensive Security Driver (MIAM) / Surveillance Operative / Residential Security (RST) / Media & Events Security Advisor

2y

Hallelujah! My sentiments exactly. Well said Greg Simpson

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Louise Third MBE

Public Relations Consultant and Trainer

2y

See you for a chat at a Catena Network event soon Greg?

Greg- so very true

Deborah Labbate

Helping Business Owners Go Further, Faster | Critical friend to your SME | Mentor | Non-Exec | Business Connector | President Nottingham City Business Club | Agent for Roy Bond Magician | Ambassador CEO Sleepout

2y

Totally agree with you Greg Simpson Both the 'insta-pitch' as you call it and the generic connect with me invite make me totally Grrrrrrrrrrrrrrrrrrr! That along with a DM asking 'tell me what you do?' !! Your post made me think about an article I wrote from my soap box a while ago. Just looked it up and was surprised it was that long ago . . . March '18! Guess I've done a lot of Grrrrrrrrrrrrrrrrrrring since then! https://www.linkedin.com/pulse/come-linkedin-users-build-your-network-intelligently-deborah-labbate/

Louise Herrington

★Louise Herrington - The Singing Accountant ★ Accountant for Performers ★ Business Process Expert ★ SME Accountant ★

2y

Yep - they soon come off my contacts list. Hello, Hello err you still there.

Jeremy Freeman

Human Content Writer. I write authentic, educational and engaging content for B2B, business and professional services.

2y

What's even worse is when you get the same message from different people working for the same company! Makes my blood boil!

very well said, it drives you mad!

Claire Barker

Helping Female Entrepreneurs to amplify your business and your time

2y

Thanks Greg for this. I get this hourly at the moment and it's frustrating. I like to get to know people. If after a while then yes we talk business. Also hate it when people ask what I do. It's in my bio so you've not looked then just randomly connected.

Donna Obstfeld

🟣 HR Specialist 🟣Author 🟣Business Coach 🟣Speaker 🟣 Helping employers who care about their people to make their workplace a better place to be; saving them time, money & stress. 🟣 Turning red tape purple 🟣

2y

I agree with you 200% I note tell people their behaviour is inappropriate

Sosennah Every

Results driven marketing specialist

2y

Agree, we are always training our clients to build relationships with their connections before pitching and then to do it carefully!

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